PORTFOLIO REPUTATION.COM

PRODUCTS & GOALS

Users are wary of using a privacy protection product that requires them to enter information. To solve this problem the user journey needed to become more fun and provide a credible, onboarding experience.

 

Additionally, the product needed to move from a fee based service to a free and/or paid product offering.

MY PROCESS & ACCOMPLISHMENTS

  • Researched other products in this space, PLUS promoted key areas of our products that are sometimes hard to communicate to users.

  • Created conceptual design, touched on entire workflow and content areas.

  • Iterated on wireframes with product manager and visual designer.

  • Conducted iterative usability testing and feedback sessions.

  • Created onboarding experience that invites users to signup for free version of Reputation.com.

  • Created experience that raises conversions to paid plan.

  • Created LinkedIn Reputation.com app.

MY ROLE

Usability research, interaction design, information architecture.

 

© 2020 by CHERIE LEBOW

  • Cherie Lebow LinkedIn Profile