PORTFOLIO SYSOMOS

SCOUT - A FACEBOOK MONITORING TOOL

Scout allows users to monitor and identify mentions, sentiment and demographics of their brand's Facebook activity.

MY ROLE

Interaction design, information architecture, visual design and user research.​

Sysomos Scout Landing

MY PROCESS & ACCOMPLISHMENTS

  • Conducted early user analysis, partnered with product managers to fulfill feature requirements.

  • Partnered with customer support experts to discover, prioritize and solve most common user needs.

  • Designed interaction and visual design specs and prototypes for engineering hand over.

  • Ran iterative usability studies to course correct design during multiple phases of the product lifecycle.

  • Created, maintained design system.

IMPACT & OUTCOMES

  • Improved customer experience by allowing social media specialists to measure conversation metrics generated from Facebook's platform data.

  • Enabled Sysomos to deliver the only social media monitoring tool that processed Facebook data for measuring sentiment and other key metrics for marketers.

SYSOMOS CROSS PRODUCT LIBRARY

GOAL

To create a Sysomos product-wide library where users can store, manage and share objects including lists (people/urls), saved queries, and bookmarks across Sysomos' seven products.

CHALLANGES

Each product varied in a variety of ways including design, user goals, business goals and voice. Additionally each one had a product manager who had conflicting opinions and goals for the library. 

 

Sometime in the near future there would be another layer of merging products with a recently acquired organization. ​

MY ROLE

Interaction design, information architecture, user research, design systems & visual design

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MY PROCESS & DELIVERABLES

  • I interviewed each product owner and shared an initial prototype of the library design. 

  • Processed and integrated feedback from product owners and conducted usability testing with end users

  • Reviewed library grid pattern with UX team for integration into the UX design system.

  • Delivered three main specifications documents

    • the library design

    • unified global nav system for all products

    • design for integration points within each application.

IMPACT & OUTCOMES

  • Improved customer experience making it possible to perform core tasks once instead of repeating for each product.

  • Improved sales process by demonstrating ease of use of our product line and improved ability to sell product add-ons to customers.

  • Improved relationships between product owners as UX helped solve problems across entire product line.

  • Learnings informed future product initiatives.

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© 2020 by CHERIE LEBOW

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